VIICIO Plan an activation

Rates

Reference rates

Estimated values in Colombian pesos before IVA. Printing, materials, samples, venue fees and permits are not included. VIICIO replies with the quote and availability.

A report with photos
Tasting cups on a counter
ServiceCounted asRateMinimumSundays and holidays
Field team
In-store promotionPeople × hours on a shift$22.000 / person-hour4 h+50 %
SamplingPeople × hours on a shift$24.000 / person-hour4 h+50 %
Flyer handingPeople × hours on a shift$20.000 / person-hour3 h+50 %
Host with a microphoneHours on a shift$55.000 / hour2 h+50 %
Sound and route
Portable soundOnce per shift$110.000 / shift–same
Loudspeaker routeHours on a shift$60.000 / hour2 hsame
Loudspeaker spotA quantity for the whole plan$110.000 / spot–same
Stand and window
Basic stand 3×3 mOnce per shift$260.000 / shift–same
Shop-window decorationA quantity for the whole plan$180.000 / window–same
Design, photo and video
Design pieceA quantity for the whole plan$85.000 / piece–same
Photo coverageA 2-hour block, then extra hours$170.000 / 2-hour block2 hsame
Extra photo hourEach photo hour after the block$70.000 / hour–same
Vertical recap videoOnce per shift$230.000 / video–same
Coordination
Field coordinatorAdded by the planner$32.000 / hour–+50 %
Transfer between pointsA quantity for the whole plan$30.000 / trip–same
Activation reportA quantity for the whole plan$120.000 / report–same
min

Minimum hours

Shorter entries are billed at the minimum: a promoter for 2 hours is billed 4 hours, $88.000.

+50 %

Sundays and holidays

On staff only: in-store promotion, sampling, flyer handing, host with a microphone, field coordinator.

2 h

Photo blocks

The first 2 hours as one block, then $70.000 per extra hour.

1×

Per shift

Sound, the stand and the recap video count once per shift.

3+

Field coordinator

Added for a day when 3 or more people work together at a point, or 2 or more points run. It covers the span of that day’s shifts at $32.000 an hour.

0

Not in the total

Printing, materials, samples, venue fees, permits and travel outside urban Ibagué.

Two worked examples

Computed with the planner’s rules. Each is an example, not a client.

Example, not a client

Sampling at a supermarket

A Saturday, 10:00–16:00. Sampling with 2 people for the whole shift, flyer handing with 1 person for 4 hours, and an activation report. Three people work together, so the planner adds a field coordinator for the day.

LineCOP before IVA
Sampling: 2 people × 6 h$288.000
Flyer handing: 1 person × 4 h$80.000
Field coordinator: 6 h (3 or more people work together)$192.000
Activation report: 1 report$120.000
Estimated total$680.000
Person-hours22 h
Example, not a client

Opening at an own store

A Friday, 15:00–19:00. A host with a microphone, portable sound, promotion with 3 people and photo coverage for 3 hours. Four people work together, so a field coordinator covers the day.

LineCOP before IVA
In-store promotion: 3 people × 4 h$264.000
Host with a microphone: 4 h$220.000
Portable sound: 1 shift$110.000
Photo coverage: 3 h$240.000
Field coordinator: 4 h (3 or more people work together)$128.000
Estimated total$962.000
Person-hours20 h

The same shift on a Sunday or a holiday: $1.268.000, with +50 % on the host, the promoters and the coordinator only.

Send the plan, get the quote

Build the activation in the planner and send it from your own email app, or call. VIICIO Company replies with the quote and the availability.

viiciocompany@gmail.comCall +57 320 330 5108Open the planner