Rates
Reference ratesCOP before IVA
Estimated values in Colombian pesos before IVA. Printing, materials, samples, venue fees and permits are not included. VIICIO replies with the quote and availability.
minMinimum hours
Shorter entries are billed at the minimum: a promoter for 2 hours is billed 4 hours, $88.000.
+50 %Sundays and holidays
On staff only: in-store promotion, sampling, flyer handing, host with a microphone, field coordinator.
2 hPhoto blocks
The first 2 hours as one block, then $70.000 per extra hour.
1×Per shift
Sound, the stand and the recap video count once per shift.
3+Field coordinator
Added for a day when 3 or more people work together at a point, or 2 or more points run. It covers the span of that day’s shifts at $32.000 an hour.
0Not in the total
Printing, materials, samples, venue fees, permits and travel outside urban Ibagué.
Two worked examples
Computed with the planner’s rules. Each is an example, not a client.
Example, not a clientSampling at a supermarket
A Saturday, 10:00–16:00. Sampling with 2 people for the whole shift, flyer handing with 1 person for 4 hours, and an activation report. Three people work together, so the planner adds a field coordinator for the day.
| Line | COP before IVA |
|---|
| Sampling: 2 people × 6 h | $288.000 |
|---|
| Flyer handing: 1 person × 4 h | $80.000 |
|---|
| Field coordinator: 6 h (3 or more people work together) | $192.000 |
|---|
| Activation report: 1 report | $120.000 |
|---|
| Estimated total | $680.000 |
|---|
| Person-hours | 22 h |
|---|
Example, not a clientOpening at an own store
A Friday, 15:00–19:00. A host with a microphone, portable sound, promotion with 3 people and photo coverage for 3 hours. Four people work together, so a field coordinator covers the day.
| Line | COP before IVA |
|---|
| In-store promotion: 3 people × 4 h | $264.000 |
|---|
| Host with a microphone: 4 h | $220.000 |
|---|
| Portable sound: 1 shift | $110.000 |
|---|
| Photo coverage: 3 h | $240.000 |
|---|
| Field coordinator: 4 h (3 or more people work together) | $128.000 |
|---|
| Estimated total | $962.000 |
|---|
| Person-hours | 20 h |
|---|
The same shift on a Sunday or a holiday: $1.268.000, with +50 % on the host, the promoters and the coordinator only.